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Lasts up to 6 weeks. True color formula. Targets only gray for a natural look. 5 Easy minutes. The world's leader in men's haircolor. Looks Natural: Just for Men targets only the gray hair. Replaces it with subtle tones that match your natural hair color. Easy as Shampooing: No-drip formula works in 5 easy minutes. Rejuvenates Hair: Vitamin-enriched. Leaves hair thicker and fuller-looking. Ammonia-free formula won't damage hair. Lasts up to Six Weeks: Lasts until the gray grows back. Can't decide between two shades? Try the lighter one first. You can always go darker later. 2005 Winner: Men's Health Grooming Awards. Made in USA.